Edition 2018

Mixed, augmented and virtual Reality has marked a high growth trajectory due to its penetration in all possible industry sectors

Transforming perspectives from real world to virtual

Immersive  is impressive

Augmented and Virtual Reality (AR & VR), the distinct but correlated technologies have together grabbed a lot of attention from past few years. These allied technologies have captured high market share and assures remarkable growth potential. Augmented Reality (AR) enhances the experience by allowing interaction with real world scenario while Virtual Reality (VR) takes you to virtually created world. These both technologies are advancing and innovating every day as several tech companies are working towards its dramatic enhancement. Mixed reality technology has also recently marked its footprints all over by making possible the interaction and manipulation of physical environment with virtual items. Start-ups and emerging technology firms are making a way for these technologies to penetrate in various industries such as media, advertisement, designing & engineering, medicine & healthcare, entertainment, gaming, real-estate, military, navigation, education, logistics, e-commerce, retail, aerospace, tourism and many more.

AR, VR & MR all are gaining high adoption speed as tech giants such as Intel, Microsoft, Facebook, Samsung, Apple, Google, Nvidia and others have created various application relevant platform that offer more immersive experience. Despite of the intensifying interest, technical knowledge, implementation of technology and budget constraints are some of the major challenges faced for development and deployment of this technology. With the more technological advancements and increasing investments, these challenges would be overcome as the time passes. Also, the AR & VR device cost is expected to fall in few years which will drive the adoption of this technology.

The leaders in Augmented Reality (AR) and Virtual Reality (VR) are establishing cross-sector partnerships and acquiring tech start-ups. Moreover, the adoption of strategies such as entering in to the application industries and changing the business model by forward or backward integration are most popular in this technology market.

Our research study on Augmented and Virtual Reality (AR & VR) for the year 2017 assists the companies across the value chain with the changing future industry landscape, emerging trends, competition assessment, growth potential and opportunities in this market.

The Augmented and Virtual Reality (AR&VR)  study offers-

  • 1. The penetration rate of AR & VR technology in high growth industries such as healthcare, media, entertainment, education, military, retail, designing, etc.

  • 2. The software and hardware market analysis of AR & VR components

  • 3. The current and future trends in AR & VR

  • 4. The pricing analysis of AR & VR components

  • 5. The investments and spending in AR & VR technology

  • 6. The public and government initiatives for the development of this technology

  • 7. Investment and other strategic initiatives by leading companies

  • 8. Insights from industry experts

  • 9. Excerpt of interviews with leading industry players

Report Highlights

Pages Analysis:

300+
Companies Analysed:

250+
Data Tables:

180+
Infograhs:

150+
Exclusive Interviews:

60+
Companies Profiled:

30+
Market Segmentation:

5 Level
Regions Analyzed:

5+
Countries Analysis:

10+

Quick Access

  1. What is the status of Augmented and Virtual Reality (AR & VR) market in the current year? What potential it holds in coming years?
  2. What is the impact of Augmented and Virtual Reality (AR & VR) on the video entertainment industry? Which are the other promising markets for the growth of this technology?
  3. What is the penetration of Augmented and Virtual Reality (AR & VR) on other industrial sectors? Which industry have the high growth potential?
  4. Which are the future innovations/trends expected to change the dynamics of industry?
  5. When will the component cost of AR & VR going to reduce? And by how much?
  6. Which factors have driven the growth of AR & VR technology? And what are the future opportunities?
  7. Which are the major challenges faced for the mass adoption of this technology?
  8. Which technology AR, VR or MR have high growth potential? What are the penetration rates of these technologies?
  9. Who is leading in this business and who is following?
  10. Who are the top spenders in AR & VR technology? And which are the major investments from last two years?
  11. Which are the strategies followed by technology providers?
  12. What are the trend, dynamics, market size and forecast of AR & VR market?
  13. Which are the major recent partnerships, investments and acquisitions accelerating the market growth?
  14. How companies are gaining a competitive advantage over each other in the AR & VR market?
  15. Which geography have high penetration rate for AR & VR? And what favors them?

The report is a comprehensive, 360 degree look at the Augmented and Virtual Reality (AR & VR) industry. This research study is an outcome of 12 months of desk research which includes extensive use of secondary research directories and databases. By interviewing the marketplace and leveraging M14 Emerging Technology Intelligence experience as a global thought leaders in emerging technology and skills in forecasting and analysis, we are confident that we have constructed the most comprehensive and insightful research study on Augmented and Virtual Reality (AR & VR)  available in the market. The research methodology adopted for the study is based on the following outlined building blocks.

  1. Ecosystem analysis

This stage of research focuses on understanding, analyzing, and shortlisting leading players operating in Augmented and Virtual Reality (AR & VR)  industry – OEMs, Tier 1 Suppliers, Tier 2 Suppliers, and other Technology Providers (15+ – OEMS and 200+ Technology Providers Analyzed). The organic and inorganic growth strategies adopted by these players across the value chain are analyzed, which are product developments and launches, strategic partnerships, expansions, and mergers and acquisitions. This stage also includes the analysis of regulatory frameworks in place, safety ratings, and market readiness in different countries across all the major geographies

  1. Supply and demand side analysis

This stage of research focuses on identifying historical sales trend and estimating the future trend of sales demand. The supply and demand of components used in the Augmented and Virtual Reality (AR & VR) and the timeline of the launch of products and services are also analyzed in this phase of the research.

  1. Technological analysis

Examining the different technological features and building blocks of Augmented and Virtual Reality (AR & VR) available in the market is done in this phase of the research. The technology cost and sales model with the market impact is also critically analyzed in the technological analysis phase of the research.

  1. Estimation and forecast

With all sales data, adoption rates, market penetration rates, market trends, factors and future impacts available, the estimation and forecasting on this available data is conducted using proprietary trend tracking model.

  1. Validating and precision making

The validating of our research study and sourcing other related information is done by interviewing industry experts and company insiders along with the industry stakeholders. The information and data points sourced through interview process is approximately 40% of the total research process.

The report focuses on the below broader sections of the market –

  1. Changing dynamics of the Augmented and Virtual Reality (AR & VR) industry
    1. Major business and technological trends, key benefits, drivers, challenges, and opportunities
    2. Recent & Future Augmented and Virtual Reality (AR & VR) trends
    3. Investments & funding in Augmented and Virtual Reality (AR & VR) market
    4. Rule and regulations for Augmented and Virtual Reality (AR & VR) technology
    5. Pricing analysis
  2. Increasing competition in the market
    1. Supply and value chain of Augmented and Virtual Reality (AR & VR) market
    2. Recent strategic developments and its impact
    3. Augmented and Virtual Reality (AR & VR) companies & competition
    4. Biggest R&D spender and investors
    5. Assessment of key players’ strategies
    6. Company profiles- hardware and software Augmented and Virtual Reality (AR & VR) companies
  3. Augmented and Virtual Reality (AR & VR) market estimation and forecasts – Region and country level analysis

7 Regions Analyzed are – NAFTA, Western Europe, Asia Pacific, Central & South America, Eastern & Central Europe, Middle East and Africa

10+ Countries Analyzed – U.S., Canada, Germany, Japan, China, and U.K. among others

  1. Augmented and Virtual Reality (AR & VR) market share estimation and forecasts
  2. Penetration of Augmented and Virtual Reality (AR & VR) in various industries/ applications- media, advertisement, designing & engineering, medicine & healthcare, entertainment, gaming, real-estate, military, navigation, education, logistics, e-commerce, retail, aerospace, tourism etc.
    1. Global and country level market penetration
  3. Key Player Analysis- key development and strategies adopted
Key Questions Report Answers
  1. What is the status of Augmented and Virtual Reality (AR & VR) market in the current year? What potential it holds in coming years?
  2. What is the impact of Augmented and Virtual Reality (AR & VR) on the video entertainment industry? Which are the other promising markets for the growth of this technology?
  3. What is the penetration of Augmented and Virtual Reality (AR & VR) on other industrial sectors? Which industry have the high growth potential?
  4. Which are the future innovations/trends expected to change the dynamics of industry?
  5. When will the component cost of AR & VR going to reduce? And by how much?
  6. Which factors have driven the growth of AR & VR technology? And what are the future opportunities?
  7. Which are the major challenges faced for the mass adoption of this technology?
  8. Which technology AR, VR or MR have high growth potential? What are the penetration rates of these technologies?
  9. Who is leading in this business and who is following?
  10. Who are the top spenders in AR & VR technology? And which are the major investments from last two years?
  11. Which are the strategies followed by technology providers?
  12. What are the trend, dynamics, market size and forecast of AR & VR market?
  13. Which are the major recent partnerships, investments and acquisitions accelerating the market growth?
  14. How companies are gaining a competitive advantage over each other in the AR & VR market?
  15. Which geography have high penetration rate for AR & VR? And what favors them?
Research Methodology

The report is a comprehensive, 360 degree look at the Augmented and Virtual Reality (AR & VR) industry. This research study is an outcome of 12 months of desk research which includes extensive use of secondary research directories and databases. By interviewing the marketplace and leveraging M14 Emerging Technology Intelligence experience as a global thought leaders in emerging technology and skills in forecasting and analysis, we are confident that we have constructed the most comprehensive and insightful research study on Augmented and Virtual Reality (AR & VR)  available in the market. The research methodology adopted for the study is based on the following outlined building blocks.

  1. Ecosystem analysis

This stage of research focuses on understanding, analyzing, and shortlisting leading players operating in Augmented and Virtual Reality (AR & VR)  industry – OEMs, Tier 1 Suppliers, Tier 2 Suppliers, and other Technology Providers (15+ – OEMS and 200+ Technology Providers Analyzed). The organic and inorganic growth strategies adopted by these players across the value chain are analyzed, which are product developments and launches, strategic partnerships, expansions, and mergers and acquisitions. This stage also includes the analysis of regulatory frameworks in place, safety ratings, and market readiness in different countries across all the major geographies

  1. Supply and demand side analysis

This stage of research focuses on identifying historical sales trend and estimating the future trend of sales demand. The supply and demand of components used in the Augmented and Virtual Reality (AR & VR) and the timeline of the launch of products and services are also analyzed in this phase of the research.

  1. Technological analysis

Examining the different technological features and building blocks of Augmented and Virtual Reality (AR & VR) available in the market is done in this phase of the research. The technology cost and sales model with the market impact is also critically analyzed in the technological analysis phase of the research.

  1. Estimation and forecast

With all sales data, adoption rates, market penetration rates, market trends, factors and future impacts available, the estimation and forecasting on this available data is conducted using proprietary trend tracking model.

  1. Validating and precision making

The validating of our research study and sourcing other related information is done by interviewing industry experts and company insiders along with the industry stakeholders. The information and data points sourced through interview process is approximately 40% of the total research process.

Scope and Coverage

The report focuses on the below broader sections of the market –

  1. Changing dynamics of the Augmented and Virtual Reality (AR & VR) industry
    1. Major business and technological trends, key benefits, drivers, challenges, and opportunities
    2. Recent & Future Augmented and Virtual Reality (AR & VR) trends
    3. Investments & funding in Augmented and Virtual Reality (AR & VR) market
    4. Rule and regulations for Augmented and Virtual Reality (AR & VR) technology
    5. Pricing analysis
  2. Increasing competition in the market
    1. Supply and value chain of Augmented and Virtual Reality (AR & VR) market
    2. Recent strategic developments and its impact
    3. Augmented and Virtual Reality (AR & VR) companies & competition
    4. Biggest R&D spender and investors
    5. Assessment of key players’ strategies
    6. Company profiles- hardware and software Augmented and Virtual Reality (AR & VR) companies
  3. Augmented and Virtual Reality (AR & VR) market estimation and forecasts – Region and country level analysis

7 Regions Analyzed are – NAFTA, Western Europe, Asia Pacific, Central & South America, Eastern & Central Europe, Middle East and Africa

10+ Countries Analyzed – U.S., Canada, Germany, Japan, China, and U.K. among others

  1. Augmented and Virtual Reality (AR & VR) market share estimation and forecasts
  2. Penetration of Augmented and Virtual Reality (AR & VR) in various industries/ applications- media, advertisement, designing & engineering, medicine & healthcare, entertainment, gaming, real-estate, military, navigation, education, logistics, e-commerce, retail, aerospace, tourism etc.
    1. Global and country level market penetration
  3. Key Player Analysis- key development and strategies adopted

Customize the report

according to your requirements

Contact Us Now: sales@m14intelligence.com

Free Customization on Purchase

Fill in the form

To know about the quality, density, and scope of the Global Study – Augmented and Virtual Reality Market, Edition 2018, we request to download the free abstract of 130+ pages which includes Table of Content, List of Figures, List of Tables, Executive Summary, Sample Tables, Sample Infograhics, and some of the core findings.

 

You can also visit the report page here to access the Table of Contents, List of Figures, List of Tables, Executive Summary, and Report Description.

 

Your can also request to Purchase the Complete Report, Edition 2018 here. 

 

To Know More:

 

Mail Us On: sales@m14intelligence.com

Call Us On: 1 (323) 522 4865  or  44 (117) 205 0108

Select the version of the report you would like to request

Request Free Abstract of the ReportOrder Full Copy of the Report

Other Technology Reports