Transforming perspectives from real world to virtual
Immersive is impressive
Augmented and Virtual Reality (AR & VR), the distinct but correlated technologies have together grabbed a lot of attention from past few years. These allied technologies have captured high market share and assures remarkable growth potential. Augmented Reality (AR) enhances the experience by allowing interaction with real world scenario while Virtual Reality (VR) takes you to virtually created world. These both technologies are advancing and innovating every day as several tech companies are working towards its dramatic enhancement. Mixed reality technology has also recently marked its footprints all over by making possible the interaction and manipulation of physical environment with virtual items. Start-ups and emerging technology firms are making a way for these technologies to penetrate in various industries such as media, advertisement, designing & engineering, medicine & healthcare, entertainment, gaming, real-estate, military, navigation, education, logistics, e-commerce, retail, aerospace, tourism and many more.
AR, VR & MR all are gaining high adoption speed as tech giants such as Intel, Microsoft, Facebook, Samsung, Apple, Google, Nvidia and others have created various application relevant platform that offer more immersive experience. Despite of the intensifying interest, technical knowledge, implementation of technology and budget constraints are some of the major challenges faced for development and deployment of this technology. With the more technological advancements and increasing investments, these challenges would be overcome as the time passes. Also, the AR & VR device cost is expected to fall in few years which will drive the adoption of this technology.
The leaders in Augmented Reality (AR) and Virtual Reality (VR) are establishing cross-sector partnerships and acquiring tech start-ups. Moreover, the adoption of strategies such as entering in to the application industries and changing the business model by forward or backward integration are most popular in this technology market.
Our research study on Augmented and Virtual Reality (AR & VR) for the year 2017 assists the companies across the value chain with the changing future industry landscape, emerging trends, competition assessment, growth potential and opportunities in this market.