M14 Intelligence predicts 60 million passenger cars will be equipped with some kind of automation by 2030. Out of which 30 million cars will be ADAS featured, 30 million will be Level 2/Partially automated while 5.3 million cars will be highly automated and driverless. The detail analysis of ADAS and AD market by SAE levels of automation, technology penetration, analog semiconductor content (camera or image sensors, ultrasonic sensors, radar sensors, LiDAR sensors) market, and trends are covered in the latest report “Edition 2018, Advanced Driver Assistance System (ADAS) and Autonomous Driving (AD) Market, Analysis and Forecast – 2018 – 2030” published in January 2018 with 300+ pages analysis, 250+ technology players (18 OEMs and 200+ Tier 1s, Tier 2s, and other technology players), 25+ companies profiled, 180+ infographs, and 150+ data tables.
The report gives deep-dive analysis of the competitive landscape of the ADAS and AD market by analyzing the inorganic growth strategies adopted by the OEMs and leading Tier 1 suppliers. Owing to the benefits like increased in safety of vehicle and CO2 emission many government general bodies around the globe are investing public funding project for the development of the autonomous technology. Moreover, private funding project also comes into the picture for the development of autonomous vehicle. As a result of these funding and technological development leads to the global race in the research and development (R&D). This development race heads the car makers in deploying their autonomous vehicles in the market, among these car makers Ford, BMW, GM, Toyota, Nissan, Audi, and Tesla are the top R&D spenders. Likewise the tier 1 suppliers also heavily investing in research and development. Bosch, Continental, and Delphi are the leaders in the terms of R&D spenders. The changing dynamics and its impact on the automotive industry with the emergence of connected, autonomous, electric, and shared mobility solutions is precisely evaluated in the report. The report also targets on the use of artificial intelligence and sensor fusion as a part of changing dynamics of the ADAS and AD market. The below section covers the scope of the research study with the key questions answered in the report.
Scope of the ADAS and AD Market Report –
- Passenger Cars (PC) and Commercial Vehicles Production and Sales Statistics – (2012 – 2030)
- SAE Levels of Autonomy Analyzed and Penetration Rate in Passenger Cars and Commercial Vehicle Sales
- SAE Level 0 – No Automation
- SAE Level 1 – Advanced Driver Assistance (ADAS)
- SAE Level 2 – Partial Automation
- SAE Level 3 – Conditional Automation
- SAE Level 4 – High Automation
- SAE Level 5 – Full Automation/Driverless Cars
- ADAS and AD Market – Analog Semiconductor Content (Sales. Market Size, and Pricing Trends) Analyzed
- Camera Sensor or Image Sensing – The camera sensor used in ADAS and Autonomous driving is analyzed based on the technology of camera sensing – Monocular Camera, Stereo Camera, and Tri-focal Camera. The camera positioning in an autonomous car is also analyzed which includes – driver monitoring or in-dash camera, front-view camera, rear-view camera, and surround-view camera.
- Ultrasonic Sensor
- Radar Sensor – The radar sensor used in ADAS and Autonomous driving solutions is analyzed based on the technology of radar sensing – short-range radar and medium and long-range radar.
- LiDAR Sensor – The LiDAR sensor used in Autonomous driving solutions is analyzed based on the technology of LiDARs developed in the market – mechanical or rotating LiDAR and solid-state LiDAR. Qualitative information on technologies such as scanning MEMS mirror LiDAR, flash LiDAR, non-scanning LiDAR, and IR LiDAR is also covered extensively in the report.
- Artificial Intelligence & Sensing Algorithms
- Sensor Fusion
- Regional and Country-level Markets Analyzed – 7 Regions Analyzed are – NAFTA, Western Europe, Asia Pacific, Central & South America, Eastern & Central Europe, Middle East and Africa. 10+ Countries Analyzed – U.S., Germany, Japan, China, and U.K. among others
- OEMs Analyzed – BMW, Daimler, FCA, Ford, GM, PSA, Honda, Hyundai, Kia, Renault-Nissan, Suzuki, Tesla, Toyota, Volkswagen, Volvo, and new entrants
- Technology Suppliers Analyzed – More than 250 players analyzed among Tier 1s, Tier 2s, Shared Mobility providers, Mapping & Navigation Providers, and other technology players. Few of the 30 profiled companies are Bosch, Continental, Denso, Delhi, Qualcomm, Mobileye, Baidu, and Velodyne among many others.
Key Questions answered in the ADAS and AD Market Report –
- What is the status of vehicle automation in 2016 and 2017? And how will it change over the period of next 20 years?
- Which markets are currently leading in vehicle automation and which markets are expected to make significant difference in the future?
- Which type of ADAS and Level 2 solutions are currently being developed by the Tier 1 suppliers and what kind of sensors are being used in such solutions?
- What is the penetration rate of SAE Level 1 and 2 in car sales across different markets in 2016 and 2017? And what is the expected penetration rate of SAE Level 3 and above solutions across different geographies and markets between 2019 and 2030?
- Which OEMs lead L2 deployment in 2016 and 2017 and why?
- What changes in 2017 in terms of deployment of L2 and L3?
- What are the regulatory and engineering challenges carmakers face for the deployment of higher level of vehicle autonomy?
- What is the status of Autonomous Driving regulation in major car markets?
- What are the differences in the legal and regulatory framework in Europe and the United States and how this will it affect L3-5 deployment?
- Which geography presents the most favorable environment for deployment of Level 3- 5?
- What breakthroughs are required in the area of SW/HW and validation for L3-5?
- How carmakers, Tier-1s and new-entrants, including tech giants plan to overcome the challenges and commercialize autonomous driving?
- How do leading OEMs plan to achieve L4/5 capabilities and when?
- What are the major OEM strategies, new business models and key collaborations?
- Why leading Tier-1s are well positioned to monetize ADAS growth?
- Who will lead and who will follow in the autonomous vehicle race?
- What are the trends by ADAS levels in Top Premium OEMs’ model range during 2016-17?
- Which are the recent mergers and acquisitions by the players across the ecosystem that has the potential to highly impact the autonomous driving market?
- What are the different sensor fusion technologies expected to launch in the recent future?
- Which type of sensors market among camera, radar, ultrasonic, and LiDAR will be highly profitable?
- What are the sales, market size, and pricing trend of sensing technologies in ADAS and autonomous driving market from 2016 to 2030?
- Which type of emerging sensing technologies will be a threat for the current tec
hnologies in the market?
Visit the ADAS and AD Market report page to access the Table of Contents, List of Figures, and List of tables
ADAS and higher level of automation together with
use of sensor fusion and artificial intelligence are poised to disrupt the dynamics of the automotive industry. The disruption will not limit to the OEMs and technology players but will also impact manufacturing industry, telecom industry, financial districts, insurance hubs, political dynamics, and technology clusters across the globe.
The demand for ADAS is caused by the desire of making the vehicle safer on roads and reduced number of road fatalities. The successful implementation of ADAS equipped vehicles has raised the expectation to develop fully autonomous driving (AD) or driverless vehicle. The ADAS and AD have now penetrated into the passenger car and commercial vehicle market. As a matter of fact, the ADAS penetration rate in commercial vehicles is less than the passenger cars due to the limited commercial benefits gained in many cases by transitioning to the automated commercial vehicle. In regards to this there was limited pull by the OEMs in the autonomous trucking market but increasing safety regulation and technological development led to raise the ADAS features in the commercial vehicle market.
For determining the level of automation in passenger cars and the commercial vehicle the standard are referred. The report focuses on two major types, those defined by Society of Automotive Engineers (SAE) and the levels used by the United Nations Economic Commission for Europe (UNECE). SAE levels are defined based on the activity and responsibilities of the driver/user while at the wheel, and not based on the capability of the autonomous system. These SAE levels are categorized from L0 (no automation) to L5 (fully automation). The ADAS and Autonomous driving work on three major cognitive processes that are sensing, processing, and execution. Sensors are used to sense the road environment with the use of different technologies such as camera, ultrasonic sensor, radar, and LiDAR. Hence this report gives an analysis of different types of sensing systems which are based on the technology they offer in the market.
In regards to this technological development in the automotive industry, the correlation between electric, connected and shared mobility is formed. Personal mobility, electric vehicle, and connectivity have received a great impact from this disruption. Sharing mobility application of autonomous vehicles is expected to have quite more acceptance over the personal ownership of vehicle because of ease of travel and low traveling cost. Moreover, the connected vehicle technology has a potential to change the transportation ecosystem and when associated with the shared mobility it has the power to capture the whole transportation system like a forest fire. Furthermore, the electric vehicle which is highly being promoted by government and transportation authorities in many countries are now integrated with connected vehicle technology. This will help the EVs to commute and reduce the fuel dependency hence it would undoubtedly benefit the customer.
The government general body has already begun taking necessary policy initiatives in anticipation of the ADAS and AD market. A consumer information program called New Car Assessment Program (NCAP) conducts vehicle safety programs to encourage carmakers to manufacture vehicles with safety features meeting government safety requirements. The NCAP has been successfully implemented in all regions such as U.S., Europe, and South Pacific Asia. The U.S. and Europe NCAP strongly recommended the ADAS features fitted in the vehicle for better safety and award 5-star rating to the model.